Top Guidelines Of Johnnie Walker Blue Label Ultra
In our quest with the lightest bottle attainable, we took our vision to your group of expert glassmakers. Discovering shapes and glassblowing approaches to minimise glass usage without the need of compromising durability.
The end result saw glass getting hand-blown right into a teardrop form. For The 1st time in the brand’s historical past, the enduring sq. Johnnie Walker bottle has long been reformed.
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As well as external glass makers, the manufacturer rethought all areas of how the bottle is created, produced and transported: from hand-blowing the glass, to employing a teardrop form which, for The 1st time ever, intended reforming the enduring Johnnie Walker sq. bottle.
As well as redesigning the glass, believed was presented to how the bottle might be made and transported.
Weighing 180 grams, the Blue Label Ultra bottle is really a glimpse into the way forward for sustainable luxurious spirits packaging
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The specialized problems that lightweighting provides led us to incorporate a variety of style and design and output technical specs that we couldn't have envisaged Initially of our journey; from the requirement of the tear fall form which We now have moulded to however mimic the enduring square type of Johnnie Walker bottles, for the addition of a protecting cage to permit for any round foundation, as well as hand-earning and filling of each and every particular person bottle in order to avoid get more info damages in creation.
With much less than 888 bottles unveiled globally, Each individual bottle is separately numbered and offered in the luxury collector’s case.
Claimed strategy aims to lessen the excess weight of glass in Johnnie Walker packaging. This should have a direct effect on the carbon emissions of Johnnie Walker packaging, both of those with regards to output and transport.
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This is the one particular-off bottle for now illustrating the art on the feasible, to be a design and style experiment and redefining light-weight as luxury. We are going to carry on to use these learnings through the wider Diageo array.
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Because the time of its founder, John Walker, those that Mix its whiskies have pursued flavour and quality earlier mentioned all else.