Not known Factual Statements About Johnnie Walker Blue Label Ultra

This is the globally allotted release created from unusual stocks, which includes whisky from ghost distilleries that are no more in operation. Less than 888 bottles have been built globally.

Real financial savings could well be venture and merchandise dependent, but usually, impartial studies display that, all else equivalent, For each gramme of glass lowered Which means about 50 % a gramme less carbon emissions in creation.

Johnnie Walker’s 5 years of exploration and development have meant that the expertise acquired is remaining utilized throughout the variety of Diageo goods.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle is created by adopting a take a look at-and-discover design, designing and exploring devoid of limitation and imagining what the way forward for light-weight luxurious packaging could carry.

World wide Structure Director at Diageo, Jeremy Lindley who led the look challenge, reported, “Johnnie Walker Blue Label Ultra was born from an ideation session looking at the way forward for luxury. With other groups shifting in the direction of lightweight – for example eyewear and substantial-effectiveness cycling – we questioned no matter whether luxury spirits could follow go well with. “We took our eyesight into a staff of skilled glassmakers and all through a 5 12 months exam-and-understand approach little by little found how to create tasteful, lightweight glass.

The reveal of Johnnie Walker Blue Label Ultra alerts the model’s motivation to innovation, with hopes that the ground-breaking design and style could inspire the more high-class, light-weight, and low-carbon whisky bottles of tomorrow.

Together with exterior glass makers, the model rethought all facets of how the bottle is made, built and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The very first time at any time, intended reforming the long-lasting Johnnie Walker square bottle.

. The Beforehand claimed ‘lightest excess weight Scotch whisky bottle’ was released by a United kingdom retailer and weighed all-around 298 grams.

Weighing one hundred eighty grams, the Blue Label Ultra bottle is usually a glimpse into the way forward read more for sustainable luxury spirits packaging

We're below everytime you're able to go ahead and take plunge with Johnnie Walker and discover cocktail recipes, new merchandise launches and the most up-to-date from our globe of whisky.

Diageo has mentioned the “Formerly claimed ‘lightest bodyweight scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.” 

“We took our vision into a team of specialist glassmakers and all over a five 12 months exam-and-find out system little by little learned how to make classy, light-weight glass. The technical problems that lightweighting provides led us to include many style and creation requirements that we couldn't have envisaged at the start of our journey; in the necessity of a tear drop form which We now have moulded to continue to mimic the long-lasting sq. method of Johnnie Walker bottles, towards the addition of a protecting cage to permit for a spherical foundation, as well as hand-making and filling of each individual bottle to avoid damages in production.”

We acquired the lightest, strongest glass bottle you can also make without having compromising longevity can be a teardrop condition.

“We’re probably about twelve months from those first goods hitting the market as a result of the lightweighting program.”

This is a just one-off bottle for now illustrating the art with the achievable, to be a layout experiment and redefining light-weight as luxury. We are going to carry on to use these learnings across the wider Diageo vary.

Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, in addition to a range of ghost whiskies, very first built in distilleries that have considering that shut.

Johnnie Walker set out to progress the spirits business by experimenting with light-weight glass for its luxury whiskies, influenced with the trend toward 'delicate' rather then 'weighty' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.